My wife asked me to pick up a loaf of bread on my way home yesterday. Standing before the shelves at the market, I was deciding between olive bread or a walnut currant loaf when my eyes scanned a third option - and for a literal split second my brain did its usual Huh?-Haha-GrowUp! that it does every time I see the words Sour Batard, which after several hundred encounters in my life I still always initially read as Sour Bastard.
My ridiculous misreading habits happen more often than I’d like to admit. I’ll be scanning an article online and there will be some clickbait post that catches my eye that reads: What Your ______ Says About You. The blank might be Wardrobe or Finances or Mustache, etc. And again... every single time, it takes my brain a second to realize they are suggesting that fashion choices may message something about one's personality – not that my pants and coats are talking about me when I'm not around.
I don't know when these cognitive tendencies formed, but I think about such things as my two girls start a new year of school. Seeing things for the first time. Making impressions. Learning, reading, and misreading all along the way. And this time of year, we sort of adopt a back-to-school mentality at the shop too, with new arrivals and new vintages filling our space. So many new faces on the shelves this month, joining us for the fall season. So many regions to learn about and to explore. Staff will be putting in extra time, reading and researching and ready to share their knowledge with you. Check out our new Staff Picks section - or stop in for a tasting this week - and discover all the dynamic and delightful things about these bottles that words may never accurately communicate.
Come taste and explore with us! No sour bastards, please.
TONIGHT - THURSDAY NIGHT FLIGHTS! French Whites & Reds...
2021 Chateau Branger Muscadet Fils de Gras Moutons
2020 Tardieux-Gal Touraine Les Parcs Sauvignon Blanc
2022 Domaine Clos-du-Tue-Boeuf Vin Blanc
2021 Domaine Closerie de Lys Rouge
2022 Lebled Ca C`est Bon Rouge
2021 Chateau La Rame Bordeaux Rouge
Flights $15 from 5-9 and wines by the glass until close!
SATURDAY 9/16: CHILLED REDS...
Lets drink some expressive and delicious chillable juice, before the fall chill sets in.
2022 Wonderwerk Free Your Mind Piquette
2021 Domaine du Patience Rouge
2021 Fond Cypres Premier Jus
2022 Foradori Teroldego 'Lezer'
Flights $18 from 2-6 and wines by the glass until 9pm
Cheers,
Daniel